Product Photography & Video for Outdoor and Lifestyle Brands

Westward Content is a Utah-based photo and video studio that helps outdoor, tech and lifestyle brands sell more online. Since 2017 we have created product photos, lifestyle images and video for brands including Jackery, Outdoor Master, Fanttik, Eskute, SmooSat and White Mountain — from Amazon listings and online stores to social media ads and trade show coverage.

Whether you are a US company or a brand based overseas launching products for American customers, we make it simple: send us your products, agree on a shot list, and get finished photos and video ready to publish.

What we create

  • Amazon listing images — clean product shots, detail and feature images, and lifestyle images for main images, secondary images and A+ content.
  • Lifestyle photography — your product in real use outdoors, with real people, in Utah's mountains, deserts and trails.
  • Product video — 4K product demos and lifestyle videos up to 120 frames per second for slow-motion, for listings, websites and ads.
  • Vertical social video — short-form content for TikTok, Instagram Reels, YouTube Shorts and paid social.
  • Trade show and event coverage — photo and video at launches and shows; we have covered Jackery at CES.
  • Aerial drone footage — sweeping outdoor shots that show products in their environment.
Outdoor Master MIPS mountain bike helmet lifestyle photo by Westward Content

Products we know best

We specialize in gear that is meant to be used outside. We understand how to show it working in the real world — not just sitting on a white background.

  • Portable power stations, solar generators and off-grid living gear
  • Car jump starters, tire inflators and auto accessories
  • E-bikes, e-scooters and personal mobility
  • Rock climbing gear and chalk
  • Bike, skateboard and snow helmets
  • Ski and snowboard equipment, apparel and accessories
  • Camping, hiking and outdoor lifestyle products
SmooSat electric scooter product photography

Working with brands outside the US

Many of our clients are manufacturers in China and around the world selling to American customers. Here is how a typical project works:

  1. Brief. Tell us about your product, your customers and where the content will be used (Amazon, your website, ads, social).
  2. Shot list and quote. We send a shot list and a clear quote before anything is shot.
  3. Ship samples. You send product samples to us in Utah.
  4. Shoot and preview. We shoot in studio and on location, and share previews for your feedback.
  5. Delivery. Final edited photos and video are delivered online in the sizes and formats you need.

We communicate by email, WhatsApp or WeChat. Utah is on Mountain Time, so our mornings and evenings overlap with the working day in China.

Westward Content WeChat QR code

Why shoot in Utah?

Few places in the US offer as many outdoor backdrops as Utah. Within a short drive of our studio are the Wasatch Mountains, world-class ski resorts, red rock desert near Moab, alpine lakes, canyons and the Bonneville Salt Flats. That means authentic, adventure-ready lifestyle content for your outdoor products — all from one team.

White Mountain climbing chalk product photo

Frequently asked questions

Can you shoot our products if our company is based outside the US?

Yes. Most of our brand clients ship product samples to us in Utah. We agree on a shot list in advance, share previews for approval over email, WhatsApp or WeChat, and deliver final files online in the sizes and formats you need.

Do you create Amazon listing images?

Yes. We shoot clean product images and lifestyle images that can be used for Amazon main images, secondary images and A+ content, as well as for your own store, ads and social media.

What kinds of products do you photograph?

We focus on outdoor, tech and lifestyle products: portable power stations and off-grid gear, car jump starters and tire inflators, e-bikes and e-scooters, climbing gear, bike and skate helmets, and ski and snowboard equipment.

Do you shoot video as well as photos?

Yes. We shoot 4K product and lifestyle video up to 120 frames per second, including vertical video for TikTok, Instagram Reels and short-form ads, and coverage of trade shows and events.

Where do you shoot lifestyle content?

We are based in Utah, so mountains, ski resorts, red rock desert and salt flats are all within reach — ideal backdrops for outdoor and adventure products.

Tell us about your product

Send a quick message with your product and what you need. We will reply with ideas and a quote.